Art Submission
Different print methods often require different file formats to be submitted, however preferred file formats allow us to efficiently get your designs ready for print and make modifications wherever they are needed.
Certain files are usually preferred over others due to the ability to modify if needed. It saves time and, in certain instances, money. Below are a list of file formats:
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Generally Preferred:
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.AI (Vector-Based)
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.SVG (Vector-Based)
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.PDF/.EPS (Vector-Based)
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.PSD (Raster-Based)
Generally Accepted:
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.PNG (Raster-Based)
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.JPEG (Raster-Based)
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.TIFF (Raster-Based)
ARTWORK SUBMISSION TIPS
Submit artwork at actual print size needed.
Include or embed all images.
Convert all fonts to paths (outlines).
Include mockups / tech packs, if possible.
ARTWORK FILE COMPARISON
VECTOR-BASED ART
​Vector files use mathematical equations, lines, and curves with fixed points on a grid to produce an image. There are no pixels in a vector file. A vector file’s mathematical formulas capture shape, border, and fill color to build an image. Because the mathematical formula recalibrates to any size, you can scale a vector image up or down without impacting its quality.
RASTER-BASED ART
Raster files are images built from pixels — tiny color squares that, in great quantity, can form highly detailed images such as photographs. The more pixels an image has, the higher quality it will be, and vice versa. The number of pixels in an image depends on the file type.
WHAT ARE THE MAIN DIFFERENCES BETWEEN VECTOR AND RASTER FILES?
Raster and vector files are the two most popular formats used for visual content. They represent images in very different ways, so there is a lot to consider when deciding which one to use. Some of the main differences between raster and vector include:
RESOLUTION
The resolution of a raster file is referred to in DPI (dots per inch) or PPI (pixels per inch). If you zoom in or expand the size of a raster image, you start to see the individual pixels.
Raster files display a wider array of colors, permit greater color editing, and show finer light and shading than vectors — but they lose image quality when resized. An easy way to tell if an image is raster or vector is to increase its size. If the image becomes blurred or pixelated, it is most likely a raster file.
With vector image files, resolution is not an issue. You can resize, rescale, and reshape vectors infinitely without losing any image quality. Vector files are popular for images that need to appear in a wide variety of sizes, like a logo that needs to fit on both a business card and a billboard.
USES
Digital photographs are usually raster files. Many digital cameras automatically shoot and save photos as raster files — and the images you see online are often rasters, too. Raster files are also commonly used for editing images, photos, and graphics.
Vector files work better for digital illustrations, complex graphics, and logos. This is because the resolution of vectors remains the same when resized, making them suitable for a wide variety of printed formats.
Some projects combine both raster and vector images. For example, a brochure may use vector graphics for the company logo but raster files for photography.
PANTONE COLOR CHART
Use this guide to assist your color selection and specification process. This chart is a reference guide only. PMS color on computer screens may vary based on the graphics card and monitor used in your system. For true accuracy use the PMS Color Publication.